Concepting • Art Direction • Graphic Design
Concepted, art directed, and designed a launch campaign for Tommy John’s versitaly workwear collection.
Fall 2019
Additional copy by Will Morley. Additional graphic design by Andrew Ward. Videos by Quirk Creative.
Campaign Goals:
Find a way to celebrate the versatility of the collection. This was achieved by juxtaposing the same model in two variations of the same look. The diptych was framed with a business phrase, that when pulled apart, revealed a different meaning. The phrase was connected by a playful line element that was able to shapeshift with the meaning.
