Concepting • Art Direction
Concepted a fully integrated campaign for Tommy John’s most premium and innovative underwear launch: Apollo.
This project included everything from naming and product positioning, to scripting and art directing a broadcast commercial.
Summer 2021
Additional concepting and copy by Will Morley. Additional graphic design by Andrew Ward. Directed by The Voorhes.
Campaign Goals:
As this is Tommy John’s most premium collection, it should be treated as such. The product is so special, that it lives outside the normal underwear drawer, behind a globe-actuated hidden panel in an illuminated case. It is the secret to confidence for any guy, and will make him feel like a Greek God, even if his loved ones don’t agree.
