Concepting • Art Direction
To complement the lifestyle photography for Tommy John's Holiday 2017 campaign, I concepted and art directed this series of gifting moments. Each scene matched a 'persona' to a product category and time-of-year. Stills and GIFs were used on Tommy John's website, emails, and social channels. Released Fall 2017.
Additional concepting, copywriting, & Santa cosplaying by William Morley.